Public relations work requires passion!

It's the beginning of a new year. 2008 arrived all too quickly. As I reflect on 2007, the clients I served, the successful websites designed, articles written, media stories generated, training conducted, news conferences and special events held, I'm delighted to say that these efforts resulted in positive impact to the bottom lines of the many clients of Hyler Communications.

Great work for great pay. But, my greatest satisfaction comes from interacting with these clients and seeing their service or product get the attention it deserves. I've discovered that pitching stories to reporters and editors, either locally, statewide or nationally takes energy and passion.

The power of the news media cannot be ignored. It's difficult to reach the huge audiences that the media serves up, and also have the ability to target messages for specific demographics. Public relations when combined with the media is the art of telling a story and successfully getting the story printed or broadcast.

Busy reporters and shrinking news holes and broadcast time adds up to limited opportunities for a particular story to rise above the din. To be able to grab a reporter's attention and convey via the phone lines, Email or voice mail the passion I feel for the client's service or product is difficult, to say the least.

But what makes it worthwhile for me is the satisfaction of successfully cutting through the clutter and developing a relationship with various reporters and media outlets so that when I contact them they feel that it's worthwhile to listen. It also reminds me to seek out clients with a service or product that I can truly believe in and feel passionate about. Passion is palatable and contagious.

I'm looking forward to another year and coming to work each day fired up and ready to go!